Филип Котлер

Родители Котлера жили на Украине, а после революции эмигрировали в США.

Автор многих книг по маркетингу и менеджменту, свыше 100 статей для ведущих журналов. Единственный автор, трижды удостоенный ежегодной премии Alpha Kappa Psi, присваиваемой за лучшую статью для «Journal of Marketing». Имеет множество званий и наград за выдающийся вклад в маркетинг.

Основная его заслуга в том, что он собрал воедино и систематизировал все знания о маркетинге, которые до этого относились к совершенно различным наукам. Можно сказать, что он первый, кто выделил маркетинг в отдельную специальность. Его книга «Основы маркетинга» на 2009 год переиздавалась 9 раз и является своеобразной «Библией» по маркетингу.

Библиография

• Up and Out of Poverty: The Social Marketing Solution
• Chaotics: The Business of Managing and Marketing in The Age of Turbulence
• Strategic Marketing for Health Care Organization: Building a Customer Driven Health Care System
• Think ASEAN: Rethinking Marketing Toward ASEAN Community 2015
• Marketing in the Public Sector: A Roadmap for Improved Performance
• The Elusive Fan: Reinventing Sports in a Crowded Marketplace
• Marketing Places, Latin America
• B2B Brand Management, 2006.
• According to Kotler: The World’s Foremost Authority on Marketing Answers All Your Questions, 2005.
• Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
• Attracting Investors: A Marketing Approach to Finding Funds for Your Business
• Ten Deadly Marketing Sins: Signs and Solutions
• Lateral Marketing: A New Approach to Finding Product, Market, and Marketing Mix Ideas
• Rethinking Marketing: Sustainable Marketing Enterprise in Asia
• Global Biobrands: Taking Biotechnoloty to Market,
• Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
• Marketing Moves: A New Approach to Profits, Growth, and Renewal
• A Framework for Marketing Management
• Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations
• Marketing Places Europe, Financial Times, 1999.
• Marketing Management-An Asian Perspective Prentice-Hall
• How to Create, Win, and Dominate Markets The Free Press, 1999
• Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources
• The Marketing of Nations: A Strategic Approach to Building National Wealth
• Principles of Marketing
• Marketing for Hospitality and Tourism
• Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations
• Marketing for Congregations: Choosing to Serve People More Effectively
• Social Marketing: Strategies for Changing Public Behavior
• High Visibility: The Making and Marketing of Professionals into Celebrities
• Marketing for Health Care Organizations
• The New Competition 1985
• Strategic Marketing for Educational Institutions
• Marketing Essentials
• Marketing Models
• Principles of Marketing
• Strategic Marketing for Nonprofit Organizations
• Creating Social Change
• Marketing Management: Analysis, Planning, and Control'
• 10 смертных грехов маркетинга
• Основы маркетинга
• Marketing Insights from A to Z: 80 Concepts Every Manager Needs To Know